Speaking of the new reality of PR and marketing . . .

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Last night I had the pleasure of hearing marketing strategist and author David Meerman Scott speak at the Association for Strategic Planning’s fall kick-off in Boston. You may be familiar with David’s work if you have read his hit new book World Wide Rave or his previous well known The New Rules of Marketing & PR.

I get out to a lot of events and seminars which gives me exposure to a wide range of presenters, and I have to say that David is probably the best presenter I have seen in the past several years, and certainly in the top five or ten of all time for me. Based on the reaction he received from the crowd last night, I believe I was not alone in my assessment.

What made this presentation so good? Well, the content David delivered was certainly top notch, relevant and I might go so far as to say innovative. But what really did it for me (and the rest of the room) was his enthusiasm, use of the ‘stage’ (anyone with acting experience or training will relate to that), delivery dynamics and the manner in which he supported the thesis of his presentation. What all this translated into for me was an experience in which I was taught relevant and powerful strategies and tactics I can immediately use in building my business, backed up by factual data and examples, and delivered in such as way as to be entertaining and rememberable.

So if you get the chance, do try to catch David Meerman Scott if he is speaking at an event near you. He’s based in Boston so those of you in the Hub will certainly have many opportunities to do so and you can see his engagement schedule at: http://davidmeermanscott.com/engagements.htm

David Meerman Scott explains how to leverage new Web technologies to reach buyers directly at low cost and with high impact.

David Meerman Scott explains how to leverage new Web technologies to reach buyers directly at low cost and with high impact.

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  1. By Cherie Shipp

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